avant-garde movements. The article considers the case of manifestos, articles, journal
issues and poetic collections of Italian Futurism, Russian Cubofuturism and British Vorticism,
primarily, texts by F. T. Marinetti, V. Mayakovsky and W. Lewis. The war
served as a trigger for artistic and language experiments. That is why Benjamin’s conception
of “politicization of aesthetics” and Deleuze and Guattari’s conception of the
“war machine” are relevant for the analysis.
The text analysis is based on discourse-pragmatic and cognitive-linguistic approaches.
These approcaches make it possible to reveal the specifics of avant-garde experiments
aimed at the formation of a new artistic language with the help of a fundamental
transformation and activation of cognitive, communicative and linguistic resources.
Avant-garde movements formulated the conceptions underlying their communicative
strategies: Marinetti’s performance-actional strategy “Art as action” (l'Arte-azione),
Mayakovsky’s linguistic-creative strategy “Cacophony of war” as “sermon of new
beauty”, and Lewis’s performance-contextual “Blast and Bless-strategy”.
Cognitive approach reveals the overcoming of the border between art and reality, artistic
and conceptual metaphors, as well as bridging the “source area” and “target area”
in conceptual metaphor. In Italian Futurism, the target area can be both Art and War,
which affects the choice of source area: Art is War, but War is Medicine, War is Holiday.
Russian Cubofuturists formed a special type of “introvertive” (Jakobson’s term)
conceptual metaphors: Poetry is War. War is Poetry; Art is War. War is Art. In British
Vorticism both “traditional” (Art is War, War is Game) and “introvertive” conceptual
metaphors meets: Enemy / Poet is Ally / Soldier. Ally / Soldier is Enemy / Poet.
The paper explores the conceptualization of war in the texts of different
avant-garde movements. The article considers the case of manifestos, articles, journal
issues and poetic collections of Italian Futurism, Russian Cubofuturism and British Vorticism,
primarily, texts by F. T. Marinetti, V. Mayakovsky and W. Lewis. The war
served as a trigger for artistic and language experiments. That is why Benjamin’s conception
of “politicization of aesthetics” and Deleuze and Guattari’s conception of the
“war machine” are relevant for the analysis.
The text analysis is based on discourse-pragmatic and cognitive-linguistic approaches.
These approcaches make it possible to reveal the specifics of avant-garde experiments
aimed at the formation of a new artistic language with the help of a fundamental
transformation and activation of cognitive, communicative and linguistic resources.
Avant-garde movements formulated the conceptions underlying their communicative
strategies: Marinetti’s performance-actional strategy “Art as action” (l'Arte-azione),
Mayakovsky’s linguistic-creative strategy “Cacophony of war” as “sermon of new
beauty”, and Lewis’s performance-contextual “Blast and Bless-strategy”.
Cognitive approach reveals the overcoming of the border between art and reality, artistic
and conceptual metaphors, as well as bridging the “source area” and “target area”
in conceptual metaphor. In Italian Futurism, the target area can be both Art and War,
which affects the choice of source area: Art is War, but War is Medicine, War is Holiday.
Russian Cubofuturists formed a special type of “introvertive” (Jakobson’s term)
conceptual metaphors: Poetry is War. War is Poetry; Art is War. War is Art. In British
Vorticism both “traditional” (Art is War, War is Game) and “introvertive” conceptual
metaphors meets: Enemy / Poet is Ally / Soldier. Ally / Soldier is Enemy / Poet.
Список литературы
Aseev N. Boevaya sumrova [Fighting Sumrova]. In: Vesennee kontragentstvo muz
[Spring Muse Office]. Moscow, 1915. URL: http://kurskonb.ru/our-booke/aseev/doc/
knigi-1.html/. (in Russ.)
Balla G., Depero F. Ricostruzione futurista dell'universo. Milano, 1915.
Benjamin V. Proizvedenie iskusstva v epokhu ego tekhnicheskoy vosproizvodimosti
[The Work of Art in the Age of Its Technological Reproducibility]. Moscow, 1996.
(in Russ.)
Berghaus G. Futurism and Politics: Between Anarchist Rebellion and Fascist Reaction,
1909–1944. Providens, Oxford, 1996.
Bru S. Lewis and the European Avant-Gardes. In: The Cambridge Companion to
Wyndham Lewis. Cambridge, 2016, p. 19–31.
Bürger P. Theory of the Avant-Garde. Moscow, 2014. (in Russ.)
Deleuze G., Guattari F. Anti-Oedipus: Capitalism and Schizophrenia. Ekaterinburg,
2007. (in Russ.)
Delez Zh., Gvattari F. A Thousand Plateaus: Capitalism and Schizophrenia.
Ekaterinburg, 2010. (in Russ.)
Demiyankov V. Z. Politicheskiy diskurs kak predmet politologicheskoy filologii
[Political Discourse as a Subject of Political Science Philology]. In: Politicheskaya
nauka. Politicheskiy diskurs: Istoriya i sovremennye issledovaniya [Political Science.
Political Discourse: History and Modern Studies]. Moscow, 2002, no. 3, p. 32–43.
(in Russ.)
Feshchenko V. V. London – New-York – Paris: Transatlanticheskie reysy angloyazychnogo
avangarda [London – New York – Paris: Transatlantic Flights of the English-
speaking Avant-garde]. In: Transatlanticheskiy avangard. Anglo-amerikanskie literaturnye
dvizheniya (1910–1940). Programmnye dokumenty i teksty. [Transatlantic
Avant-garde. Anglo-American Literary Movements (1910–1940). Program Documents
and Texts]. St. Petersburg, 2018, p. 9–101. (in Russ.)
Guriyanova N. A. Avangard i ideologiya. Russian Literature, 2010, vol. 67, no. 3–4,
p. 365–402. (in Russ.)
Ialongo E. Filippo Tommaso Marinetti: The Artist and His Politics. Vancouver, 2015.
Ioffe D. Pragmatika i zhiznetvorchestvo avangarda (Eshche raz o kontseptsii avangarda
u M. I. Shapira) [Pragmatics and Life-Making of the Avant-Garde (Once Again
about the Concept of the Avant-Garde in M. I. Shapir)]. Philologica, 2012, vol. 9,
no. 21/23, p. 405–421. (in Russ.)
Iriskhanova O. K. Igry fokusa v yazyke: semantika, sintaksis i pragmatika defokusirovaniya
[Focus Games in the Language: Semantics, Syntax, and Pragmatics of Defocusing].
Moscow, 2014. (in Russ.)
Jakobson R. O. Voprosy poetiki. Postskriptum k odnoimennoy knige [Questions of
Poetics]. In: Jakobson R. O. Raboty po poetike [Works on poetics]. Moscow, 1987,
p. 80–98. (in Russ.)
Lakoff G., Johnson M. Metaphors we live by. Chicago, London, 1980.
Marinetti F. T. Guerra sola igiene del mondo. Milano, 1915.
Marinetti F. T. Teoria e invenzione futurista. Milano, 1983.
Mayakovskiy V. V. Polnoe sobranie sochineniy. In 13 vols. Moscow, 1955, vol. 1.
(in Russ.)
Mayakovskiy V. V. Voyna i yazyk: stat'i, zametki i dr. [War and Language: Articles,
Notes, etc.]. St. Petersburg, 2019. (in Russ.)
Munton A. Lewis, Anarchism, and Socialism. In: The Cambridge Companion to
Wyndham Lewis. Cambridge, 2016, p. 100–112.
Sokolova O. V. Avangardnyy manifest: mezhdu poeticheskoy i politicheskoy revolyutsiey
[Avant-garde Manifesto: between Poetic and Political Revolution]. Zbornik
matitse Srpske za slavistiku, 2018, no. 93, p. 217–229. (in Russ.)
Sokolova O. V. Tipologiya diskursov aktivnogo vozdeystviya: poeticheskiy avangard,
reklama i PR [Active Impact Discourses: Poetic Avant-Garde, Advertising and
PR]. Moscow, 2014. (in Russ.)
Transatlanticheskiy avangard. Anglo-amerikanskie literaturnye dvizheniya (1910–
1940). Programmnye dokumenty i teksty [Transatlantic Avant-garde. Anglo-American
Literary Movements (1910–1940). Program Documents and Texts]. St. Petersburg,
2018. (in Russ.)
Zykova I. V. Kontseptosfera kul'tury i frazeologiya: Teoriya i metody lingvokul'turologicheskogo
izucheniya [The Conceptual Sphere of Culture and Phraseology: Theory
and Methods of Cultural Linguistic Study]. Moscow, 2015. (in Russ.)
Zykova I. V., Sokolova O. V. Yazykovoy eksperiment kak ustanovka na idiomatizatsiyu
v manifestakh kubofuturistov: idiomatika avangarda [Language experiment as
the attitude to the process of idiom-formation in cubo-futurists’ manifestos: idiomatics
of the avant-garde]. Voprosy Kognitivnoy Lingvistiki, 2019, vol. 2, p. 7–20. (in Russ.)
War and Language in Italian Futurism, Russian Cubofuturism and British Vorticism
(Cognitive-Discursive Approach) С. 229–248. DOI 10.25205/2307-1737-2019-2-229-248