key factors and contradictions that explain the explanatory reduction of
the theories of linguistic and stylistic norms as a single reference model for the
selection and organization of linguistic means and literary language as
the highest form of linguistic existence are revealed. The transition from
national vertical conventionality in speech and norm-making to horizontal
conventionality, conventionality of Internet communities, is stimulated by the
liberation of authorship (the possibility and reality of introducing an unlimited
range of language personalities to free public textual activity) in new media, as
well as the change of the constructive principle of social communication in the
Internet media sphere as a whole from hierarchical to network, heterarchic.
The definition of new media as any information and communication resources
of the Internet with the qualities of public distribution and free communication
of users in the form of receptive and productive textual activity is proposed
as one of the topical for stylistics.
The article presents the theoretical substantiation of the methodological crisis of modern stylistics concerning the language of new media. The
key factors and contradictions that explain the explanatory reduction of
the theories of linguistic and stylistic norms as a single reference model for the
selection and organization of linguistic means and literary language as
the highest form of linguistic existence are revealed. The transition from
national vertical conventionality in speech and norm-making to horizontal
conventionality, conventionality of Internet communities, is stimulated by the
liberation of authorship (the possibility and reality of introducing an unlimited
range of language personalities to free public textual activity) in new media, as
well as the change of the constructive principle of social communication in the
Internet media sphere as a whole from hierarchical to network, heterarchic.
The definition of new media as any information and communication resources
of the Internet with the qualities of public distribution and free communication
of users in the form of receptive and productive textual activity is proposed
as one of the topical for stylistics.
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New Media in Linguistic and Stylistic Coverage С. 413–426. DOI 10.25205/2307-1737-2020-2-413-426