Uniqueness and Typicality Effects in Heterosemiotic Units: Algorithm
and Analysis Procedure

Авторы
M. I. Kiose 1 , O. N. Prokofyeva 2 , A. A. Rzhevesskaya 3 ,
T. G. Kharlamova
The study develops the algorithm of typicality analysis within
heterosemiotic units which integrate various semiotic systems and subsystems
(multimodal and polycode). The algorithm is tested in four heterosemiotic units
of text and image, speech and gesture, multi-discourse and multistylistic unities.
The algorithm is a six-step procedure, it defines the type and character of the
unit, its parametric activity, parametric synchronization and resonance, and finally diagnoses the typicality of the unit representatives. The study proves that
despite the differences within the heterosemiotic units structure, the developed
algorithm is productive and can be applied to distinguish the more and less typical unit representatives.
DOI
10.25205/2307-1737-2020-2-70-86
Аннотация

The study develops the algorithm of typicality analysis within
heterosemiotic units which integrate various semiotic systems and subsystems
(multimodal and polycode). The algorithm is tested in four heterosemiotic units
of text and image, speech and gesture, multi-discourse and multistylistic unities.
The algorithm is a six-step procedure, it defines the type and character of the
unit, its parametric activity, parametric synchronization and resonance, and finally diagnoses the typicality of the unit representatives. The study proves that
despite the differences within the heterosemiotic units structure, the developed
algorithm is productive and can be applied to distinguish the more and less typical unit representatives.

Keywords
semiotic systems, uniqueness and typicality, parametric synchro- nization and resonance, focusing

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Uniqueness and Typicality Effects in Heterosemiotic Units: Algorithm
and Analysis Procedure С. 70–86. DOI 10.25205/2307-1737-2020-2-70-86